Trainings within “Strengthening institutional Capacities of the Agency for Quality Assurance in Education” Project
On October 11-12, trainings on “Marketing communication management in digital media tools” was held within “Strengthening institutional Capacities of the Agency for Quality Assurance in Education” project. The Project is funded by the European Union and implemented by consortium led by the “IBF International Consulting” to assist the Agency for Quality Assurance in Education.
Trainings were delivered by Digital Marketing Specialist Anar Rustamli for 6 relevant employees of the Agency for Quality Assurance in Education and covered information about PR-oriented use of Social Media and other communication channels, social reputation and responsibility, content, operativeness, KPIs in social media and their management, digital security, GDPR, public appeals, technical equipment, lighting and discussions based on real cases.
This project is implemented under the Financing Agreement (Education for Employment in Azerbaijan) between the Government of the Republic of Azerbaijan and the European Union. “Education for Employment in Azerbaijan” (ENI/2018/041-537) Annual Action Programme 2018 is financed under European Neighbourhood Instrument. The specific objective of the project is to improve the capacities of the Agency for Quality Assurance in Education (TKTA), to develop and introduce new mechanisms on accreditation of education institutions, quality assurance processes at all educational levels, recognition of prior learning, as well as recognition of foreign qualifications in accordance with advanced European experience. The project covers activities in five directions including, strengthening regulatory framework and capacities of the TKTA on accreditation, quality assurance, supporting TKTA to apply for full ENQA membership, improving communication function and strengthening research and analytics capacity of TKTA.