“From Kitchen to Business” Food Promotion and Women Empowerment Action

Project Description
The project will exploit the potential of local food heritage by improving urban/rural communication and linkages, enhancing branding and marketing skills, establishing Baku-based food heritage hub – Women Café “Cici-Baci” (Jiji-Baji), that will also serve as an absolutely innovative and unique women empowerment platform for supporting female agripreneurs, promoting authentic signature food recipes from 50 regions of Azerbaijan and stimulating women’s solidarity and networking.
The Women Café will promote local food heritage and the entire brand book of the Women Café will be intertwined with that ideological concept. Moreover, the Women Café will act as the Hub for local food producers, small family farms, female agripreneurs, food chain actors as well as touristic service providers, journalists and advisory services to connect them with relevant food actors and stakeholders as well as promote their products and business ideas to diverse range of public.
Specific Objective
The specific objective of the project is to promote authentic local food heritage through strengthening female agripreneurship in Azerbaijan.
Expected Results
- Baku-based food heritage hub – Women’s Café “Cici-Baci” – for strengthening female agripreneurs, promoting local authentic signature food recipes and supporting women’s solidarity and networking established;
- Local food heritage promotion schema involving minimum 220 targeted agripreneurs, value chain actors, business associations, which are engaged in local food production in 50 regions of Azerbaijan, settled and capacitated for further replication and extension;
- Minimum 100 rural female agri-preneurs empowered to generate more income and join female business community in Azerbaijan.
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PROJECT DETAILS
Azerbaijan
Priority Area:
Partnership that creates, Partnership that creates
Subsector:
Economy & trade, Employment and entrepreneurship
Topic:
Business, Jobs, Women
Project Status:
Ongoing
Start Date:
01.05.2020
End Date:
01.05.2022
Implementing Organisation:
Women’s Association for Rational Development (WARD)
Funding by the EU:
€446 789
Website:
www.ward.az
EU Project Number:
413-438

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