{"id":66649,"date":"2025-04-17T11:06:33","date_gmt":"2025-04-17T11:06:33","guid":{"rendered":"https:\/\/eu4azerbaijan.eu\/bringing-the-best-to-market\/"},"modified":"2025-04-17T11:07:58","modified_gmt":"2025-04-17T11:07:58","slug":"bringing-the-best-to-market","status":"publish","type":"post","link":"https:\/\/eu4azerbaijan.eu\/az\/bringing-the-best-to-market\/","title":{"rendered":"\u018fn yax\u015f\u0131s\u0131n\u0131 bazara \u00e7\u0131xarmaq"},"content":{"rendered":"\n<p>Az\u0259rbaycan\u0131n Balak\u0259n rayonundan olan biznes sahibl\u0259ri EU4Business-in k\u00f6m\u0259yi il\u0259 premium m\u0259hsul haz\u0131rlamaq sirl\u0259rini k\u0259\u015ff edirl\u0259r.<\/p>\n\n\n\n<p>Biznesd\u0259 m\u0259hsul yeti\u015fdirm\u0259k v\u0259 ya istehsal etm\u0259k i\u015fin yar\u0131s\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130\u015fin dig\u0259r \u00e7\u0259tin t\u0259r\u0259fi &#8211; m\u0259hsulu \u0259ld\u0259 etdikd\u0259n sonra onu satmaqd\u0131r &nbsp;\u2013 ideal olaraq t\u0259kc\u0259 yerli bazarlarda deyil, h\u0259m d\u0259 xarici bazarlarda. Bunun \u00fc\u00e7\u00fcn siz\u0259 nou-hau laz\u0131md\u0131r v\u0259 Az\u0259rbaycan\u0131n k\u0259nd yerl\u0259rind\u0259n olan fermerl\u0259r \u2013 \u00f6lk\u0259nin Balak\u0259n rayonundan olan xurma istehsal\u00e7\u0131lar\u0131 onu \u0259ld\u0259 etm\u0259yin sirrini k\u0259\u015ff edibl\u0259r: onlar A\u0130 t\u0259r\u0259find\u0259n maliyy\u0259l\u0259\u015fdiril\u0259n &#8220;Az\u0259rbaycan\u0131n \u015eimal-Q\u0259rb B\u00f6lg\u0259sind\u0259 Dayan\u0131ql\u0131 v\u0259 \u0130nkl\u00fcziv Aqro-\u0259rzaq Sisteml\u0259rinin \u0130nki\u015faf Etdirilm\u0259si&#8221; adl\u0131 layih\u0259y\u0259 qo\u015fulublar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ekoloji biznesin apar\u0131lmas\u0131<\/h3>\n\n\n\n<p>Xurma Az\u0259rbaycan\u0131n \u015fimal-q\u0259rbind\u0259 yerl\u0259\u015f\u0259n Balak\u0259n rayonunda 700 hektara yax\u0131n \u0259razid\u0259 bec\u0259rilir. Burada xurma istehsal\u0131 \u0259n \u00e7ox ixrac potensial\u0131na malik k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 sah\u0259sidir. Balak\u0259nd\u0259 h\u0259r il bu m\u0259hsuldan bir ne\u00e7\u0259 ton y\u0131\u011f\u0131l\u0131r.<\/p>\n\n\n\n<p>Bununla bel\u0259, m\u0259hsul itkisi problemdir. Xurma laz\u0131mi vaxtda y\u0131\u011f\u0131lmasa v\u0259 temperatur \u00e7ox isti v\u0259 ya \u00e7ox soyuq olarsa, a\u011faclarda \u00e7\u00fcr\u00fcm\u0259y\u0259 ba\u015flaya bil\u0259r. Onlar\u0131 da tez satmaq laz\u0131md\u0131r, yoxsa tez xarab olacaqlar.<\/p>\n\n\n\n<p>Bir \u00e7ox fermerl\u0259rin tapd\u0131\u011f\u0131 h\u0259ll yolu onu qorumaq \u00fc\u00e7\u00fcn m\u0259hsullar\u0131n\u0131 qurutmaq idi &#8211; qida israf\u0131n\u0131n qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn ekoloji c\u0259h\u0259td\u0259n t\u0259miz bir \u00fcsul, eyni zamanda bu dadl\u0131 v\u0259 sa\u011flam m\u0259hsul yarad\u0131r.<\/p>\n\n\n\n<p>Qurutma prosesind\u0259 meyv\u0259l\u0259r soyuducuda saxlan\u0131l\u0131r ki, bu da onlar\u0131n saxlama m\u00fcdd\u0259tini art\u0131r\u0131r. Yen\u0259 d\u0259 proses m\u00fcr\u0259kk\u0259bdir, x\u00fcsusi avadanl\u0131q t\u0259l\u0259b edir. Burada is\u0259 k\u00f6m\u0259y\u0259 Avropa \u0130ttifaq\u0131 g\u0259lir.<\/p>\n\n\n\n<p>Balak\u0259n fermerl\u0259ri Avropa \u0130ttifaq\u0131 t\u0259r\u0259find\u0259n maliyy\u0259l\u0259\u015fdiril\u0259n&nbsp;<strong>\u201cAz\u0259rbaycan\u0131n \u015eimal-Q\u0259rb&nbsp;<\/strong><strong>B\u00f6lg\u0259sind\u0259<\/strong><strong>&nbsp;Dayan\u0131ql\u0131 v\u0259 \u0130nkl\u00fcziv Aqro<\/strong><strong>&#8211;<\/strong><strong>\u0259rzaq Sisteml\u0259rinin \u0130nki\u015faf<\/strong><strong>&nbsp;Etdirilm\u0259si<\/strong><strong>\u201d<\/strong>&nbsp;adl\u0131 layih\u0259 vasit\u0259sil\u0259 v\u0259sait v\u0259 dig\u0259r z\u0259ruri d\u0259st\u0259yi \u0259ld\u0259 ed\u0259 bilibl\u0259r. Layih\u0259 BMT-nin \u018frzaq v\u0259 K\u0259nd T\u0259s\u0259rr\u00fcfat\u0131 T\u0259\u015fkilat\u0131 v\u0259 ya FAO il\u0259 birg\u0259 h\u0259yata ke\u00e7irilir. M\u00fcvafiq d\u00f6vl\u0259t v\u0259 \u00f6z\u0259l xidm\u0259t t\u0259minat\u00e7\u0131lar\u0131 da bu regionda ekoloji t\u0259miz biznesl\u0259ri d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn s\u0259f\u0259rb\u0259r edilib. Fermerl\u0259rin v\u0259 istehsal\u00e7\u0131lar\u0131n bir qismi bu t\u0259\u015f\u0259bb\u00fcs\u0259 qrup \u015f\u0259klind\u0259, kooperativl\u0259r\u0259 birl\u0259\u015f\u0259r\u0259k qo\u015fulub. Onlar\u0131n aras\u0131nda istehsal qrupunun r\u0259hb\u0259ri S\u0259rxan Hac\u0131yevdir.<\/p>\n\n\n\n<p>Hac\u0131yev deyir:&nbsp;<em>&#8220;Layih\u0259nin bir hiss\u0259si olaraq, ilk \u00f6nc\u0259 A\u0130 v\u0259 FAO t\u0259r\u0259find\u0259n bizin ehtiyyaclar\u0131m\u0131z m\u00fc\u0259yy\u0259nl\u0259\u015fdirildi. Daha sonra t\u0259liml\u0259r\u0259 c\u0259lb olunduq. H\u0259min t\u0259liml\u0259rd\u0259 biz biznes m\u0259lumatl\u0131\u011f\u0131n\u0131 \u0259ld\u0259 etdik. Biznesin planla\u015fd\u0131r\u0131lmas\u0131, marketinq v\u0259 b\u00fcdc\u0259 haz\u0131rl\u0131\u011f\u0131 v\u0259 idar\u0259 edilm\u0259si \u00fczr\u0259 t\u0259liml\u0259rd\u0259 i\u015ftirak etdik.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avadanl\u0131qlar\u0131n al\u0131nmas\u0131<\/h3>\n\n\n\n<p>Sahibkarlardan \u0259lav\u0259 ehtiyaclar\u0131 bar\u0259d\u0259 d\u0259 soru\u015fuldu v\u0259 tezlikl\u0259 m\u0259lum oldu ki, avadanl\u0131qlara da t\u0259l\u0259b var &#8211; bazara \u0259n yax\u015f\u0131 m\u0259hsulu g\u0259tirm\u0259k \u00fc\u00e7\u00fcn bu, sad\u0259c\u0259 olaraq z\u0259ruri idi. Bel\u0259likl\u0259, layih\u0259 fermerl\u0259rin ehtiyaclar\u0131na uy\u011fun olaraq yeni texnikan\u0131n al\u0131nmas\u0131n\u0131 maliyy\u0259l\u0259\u015fdirm\u0259kl\u0259 onlara k\u00f6m\u0259k etdi. Avadanl\u0131qlar\u0131n bir hiss\u0259si art\u0131q g\u0259tirilib v\u0259 yerl\u0259\u015fdirilib.<\/p>\n\n\n\n<p>Bu arada, quru meyv\u0259 istehsal\u0131 kooperativi inki\u015faf etm\u0259kd\u0259 davam edir.<\/p>\n\n\n\n<p>Hac\u0131yev deyir:&nbsp;<em>&#8220;Biz g\u0259nc i\u015ftirak\u00e7\u0131lar\u0131 (kooperativ\u0259) c\u0259lb ed\u0259 bildik. Onlar fermerl\u0259r, xurma istehsal\u00e7\u0131lar\u0131d\u0131r. Onlar \u00f6z ba\u011flar\u0131nda xurma yeti\u015fdirirl\u0259r v\u0259 m\u0259qs\u0259dimiz onlar\u0131 bir araya g\u0259tirm\u0259k v\u0259 bel\u0259likl\u0259, bazara \u0259n yax\u015f\u0131 m\u0259hsulu \u00e7\u0131xarmaqd\u0131r&#8221;.<\/em><\/p>\n\n\n\n<p>Hac\u0131yev qeyd edir ki, b\u00fct\u00fcn avadanl\u0131qlar al\u0131nd\u0131qdan v\u0259 h\u0259r \u015fey tam g\u00fcc\u00fc il\u0259 i\u015fl\u0259dikd\u0259n sonra kooperativ daha keyfiyy\u0259tli, r\u0259qab\u0259t\u0259davaml\u0131 m\u0259hsul istehsal ed\u0259 bil\u0259c\u0259k. Bundan ba\u015fqa, A\u0130 layih\u0259si il\u0259 i\u015fl\u0259m\u0259yin ba\u015fqa faydalar\u0131 da var.<\/p>\n\n\n\n<p><em>&#8220;Biz t\u0259kc\u0259 t\u0259lim v\u0259 avadanl\u0131q \u0259ld\u0259 etm\u0259dik, h\u0259m d\u0259 \u00fcnsiyy\u0259t qurmaq imkan\u0131 \u0259ld\u0259 etdik. Dig\u0259r fermerl\u0259r v\u0259 istehsal\u00e7\u0131larla g\u00f6r\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn platforma tapd\u0131q. D\u0259st\u0259k tapana q\u0259d\u0259r sat\u0131\u015f i\u015fimizin \u0259n \u00e7\u0259tin hiss\u0259si idi&#8221;.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Daha \u00e7ox fayda<\/h3>\n\n\n\n<p>Hac\u0131yev \u00fc\u00e7\u00fcn layih\u0259nin daha bir m\u00fcsb\u0259t c\u0259h\u0259ti onun yarmarkalara d\u0259v\u0259t almas\u0131 idi. Ki\u00e7ik istehsal\u00e7\u0131lar \u00fc\u00e7\u00fcn bu, \u00e7oxlu \u0259laq\u0259 qurmaq v\u0259 m\u00fc\u015ft\u0259ri \u015f\u0259b\u0259k\u0259l\u0259rini formala\u015fd\u0131rmaq \u00fc\u00e7\u00fcn d\u0259y\u0259rli f\u00fcrs\u0259tdir. Bu h\u0259m d\u0259 sat\u0131c\u0131larla \u00fcnsiyy\u0259t v\u0259 i\u015fg\u00fczar \u0259laq\u0259l\u0259r qurmaq \u015fans\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130ndi s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n yerli bazarlarda u\u011fur qazanan xurma istehsal\u00e7\u0131lar\u0131n\u0131n v\u0259zif\u0259si \u00f6z m\u0259hsullar\u0131n\u0131 xarici bazarlara \u00e7\u0131xarmaqd\u0131r. Bunun \u00fc\u00e7\u00fcn onlar istehsal h\u0259cmini art\u0131rmal\u0131 v\u0259 sertifikat almal\u0131d\u0131rlar. M\u00fcxt\u0259lif formalarda, o c\u00fcml\u0259d\u0259n \u00e7ips \u015f\u0259klind\u0259 olan xurma bazarda nisb\u0259t\u0259n yeni m\u0259hsuldur, ona g\u00f6r\u0259 d\u0259 onun gigiyenik standartlara uy\u011fun istehsal olundu\u011funu t\u0259sdiq ed\u0259n s\u0259n\u0259dl\u0259r t\u0259l\u0259b olunur.<\/p>\n\n\n\n<p>Bunun \u00fc\u00e7\u00fcn FAO il\u0259 birg\u0259 layih\u0259 h\u0259yata ke\u00e7ir\u0259n A\u0130-d\u0259n daha yax\u015f\u0131 m\u0259sl\u0259h\u0259t\u00e7i yoxdur. \u0130ndi is\u0259 Az\u0259rbaycan\u0131n xurma istehsal\u00e7\u0131lar\u0131n\u0131n qar\u015f\u0131s\u0131nda A\u0130 v\u0259 d\u00fcnya bazar\u0131na \u00e7\u0131xmaq v\u0259zif\u0259si dayan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"570\" data-id=\"66644\" src=\"https:\/\/eu4azerbaijan.eu\/wp-content\/uploads\/1-14.jpg\" alt=\"\" class=\"wp-image-66644\" srcset=\"https:\/\/eu4azerbaijan.eu\/wp-content\/uploads\/1-14.jpg 360w, https:\/\/eu4azerbaijan.eu\/wp-content\/uploads\/1-14-189x300.jpg 189w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/eu4azerbaijan.eu\/wp-content\/uploads\/EU4-04-sq.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az\u0259rbaycan\u0131n Balak\u0259n rayonundan olan biznes sahibl\u0259ri EU4Business-in k\u00f6m\u0259yi il\u0259 premium m\u0259hsul haz\u0131rlamaq sirl\u0259rini k\u0259\u015ff edirl\u0259r. Biznesd\u0259 m\u0259hsul yeti\u015fdirm\u0259k v\u0259 ya istehsal etm\u0259k i\u015fin yar\u0131s\u0131d\u0131r. \u0130\u015fin dig\u0259r \u00e7\u0259tin t\u0259r\u0259fi &#8211; m\u0259hsulu \u0259ld\u0259 etdikd\u0259n sonra onu satmaqd\u0131r &nbsp;\u2013 ideal olaraq t\u0259kc\u0259 yerli bazarlarda deyil, h\u0259m d\u0259 xarici bazarlarda. Bunun \u00fc\u00e7\u00fcn siz\u0259 nou-hau laz\u0131md\u0131r v\u0259 Az\u0259rbaycan\u0131n k\u0259nd yerl\u0259rind\u0259n [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":66643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,374,284],"tags":[],"topic":[],"class_list":["post-66649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-story-az","category-whats-happening-az","category-news-az"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u018fn yax\u015f\u0131s\u0131n\u0131 bazara \u00e7\u0131xarmaq - EU for Azerbaijan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eu4azerbaijan.eu\/az\/bringing-the-best-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u018fn yax\u015f\u0131s\u0131n\u0131 bazara \u00e7\u0131xarmaq - EU for Azerbaijan\" \/>\n<meta property=\"og:description\" content=\"Az\u0259rbaycan\u0131n Balak\u0259n rayonundan olan biznes sahibl\u0259ri EU4Business-in k\u00f6m\u0259yi il\u0259 premium m\u0259hsul haz\u0131rlamaq sirl\u0259rini k\u0259\u015ff edirl\u0259r. Biznesd\u0259 m\u0259hsul yeti\u015fdirm\u0259k v\u0259 ya istehsal etm\u0259k i\u015fin yar\u0131s\u0131d\u0131r. \u0130\u015fin dig\u0259r \u00e7\u0259tin t\u0259r\u0259fi &#8211; m\u0259hsulu \u0259ld\u0259 etdikd\u0259n sonra onu satmaqd\u0131r &nbsp;\u2013 ideal olaraq t\u0259kc\u0259 yerli bazarlarda deyil, h\u0259m d\u0259 xarici bazarlarda. 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